HoduSoft

Branding is an expensive and time-consuming activity when done the traditional way. Thankfully you now have a new and inexpensive tool for low cost but effective branding activities and that is broadcasting software.  What the broadcasting software does This nifty little tool is often overlooked in the broader scheme of brand building but can be quite powerful. The broadcasting software has two components: one is voice broadcasting software through which you can send interactive voice mail or voice message to a list of targeted customers and the other is text broadcasting to select groups. You can narrowcast to highly profiled targets or broadcast to a wider segment in specific locations at selected times. According to statistics, about 82% of text messages are read. But then broadcasting software is a tool and you should know how to use it for brand awareness.  Strategy and campaigns first  If you are going to use the broadcast software to spread brand ...

There are categories of local businesses where going online is of little use. Restaurants, grocery sellers, repair services and even florists will focus on local clientele. They want people to walk in through their doors rather than go online. Like any other business they need to market their services in order to get customers. Local paper ads and local TV spots are quite expensive and not worth considering from the ROI perspective. The most effective solution in this situation is for local businesses to use bulk message broadcasting system and reach out to thousands of local customers to promote and sell. If you operate a local business this is how and all you can do with the right broadcasting software . Features in brief Unlike bulk SMS software that lets you use only SMS facility, this broadcasting software has more features and facilities. It has built in IVR you can use in conjunction with the text or voice message you will send. You can broadcast voice calls...

Banks, Insurance, Healthcare, Travel, Retail and Education are a few of the industry segments that must constantly and consistently keep targeting more audiences to keep revenues flowing. One of the cheapest and simplest ways is to use SMS broadcasting software . Of course, there are external, third party services that allow you to use their platform to send messages but this can be expensive. Instead, it is better to have your own in-house broadcasting software . You are in total control and can target more audiences when you want and the way you want.  Use CRM You can buy lists of phone numbers. This is a good way to target new customers in various geographic regions. You can input this into your CRM. You can use existing customer base in your CRM. You can use your website landing page, mobile website, off web content marketing, social media and other channels to compile phone numbers. All these go into your CRM that is connected to the SMS broadc...

Keep it short. Keep it sweet. That is short messaging for you. It works. No one has time or patience to listen to live callers. Send messages to your targets’ mobile phones. Recipients check all messages immediately or later but they do check. If your message has a call to action and provided it has something that motivates him, the recipient will surely respond. SMS broadcasting software for bulk SMS One may assume that sending SMS is easy since all it needs is a mobile phone. However, there are issues in that the service provider may restrict number of SMS you can send and it also takes time besides being expensive. If you plan to engage in brand promotion on a mass scale then you should be looking at SMS broadcasting software you can use as a hosted solution or as an on-premise solution. Importantly, voice broadcast is bundled in, allowing you to send out voice messages and SMS in bulk.   Feature set However, it is the feature set of broadcasting software for...

The number of smartphone users across the world is expected go up from 2.5 billion in 2018 to 2.87 billion by 2020 according to statista.com. That alone is a compelling reason for businesses to consider going the SMS route in digital marketing. It can pay rich dividends at a low cost. SMS broadcasting software If you plan to use voice and text messaging then broadcasting software developed specifically for this purpose by experts is your best option to start with. You get features such as multi-tenant support, multi-lingual support, campaign management, lead management, pick lists according to parameters like geographic location or user profiles, IVR and DNC control, to name a few. Banking, healthcare, education, telecom, travel, retail, governments and emergency services can use SMS broadcasting software for business and marketing. Immediacy Emails can lie unread for 24 hours or more. There is immediacy to SMS and voice mail messages because the target usually ca...