The Role of Contact Center Software for Banks and Financial Institutions

Would you be surprised to know that banks and financial institutions have been pioneers in adopting contact center software to provide high quality and tailored services to their customers? In today’s rapidly-transforming digital age, customers are expecting much more from their banks and financial institutions. For instance, stats published by Marketing Tech News asserted that global banks are losing 20 percent of their customers to poor customer service. That’s not all! Many customers won’t hesitate to switch over to another bank if they get superior customer experience from elsewhere. A Temkin survey found that 70 percent of respondents said they will leave their bank if they get poor service than poor products. In such circumstances, banks and financial institutions must leverage the right technology tools that can enable them to provide high-quality customer service. And one such tool is contact center software . This article discusses the role of advanced contact cente...