This is How You Can Spread Brand Awareness Using Broadcasting Software


Branding is an expensive and time-consuming activity when done the traditional way. Thankfully you now have a new and inexpensive tool for low cost but effective branding activities and that is broadcasting software. 

What the broadcasting software does
This nifty little tool is often overlooked in the broader scheme of brand building but can be quite powerful. The broadcasting software has two components: one is voice broadcasting software through which you can send interactive voice mail or voice message to a list of targeted customers and the other is text broadcasting to select groups. You can narrowcast to highly profiled targets or broadcast to a wider segment in specific locations at selected times. According to statistics, about 82% of text messages are read. But then broadcasting software is a tool and you should know how to use it for brand awareness. 

Strategy and campaigns first 
If you are going to use the broadcast software to spread brand awareness you must first prepare a strategy for branding and plan campaigns. Typical path to follow: 
  1. Create social media platform presence and a campaign such as short-term discount sale. 
  2. Run social oriented awareness programs or join one and link yourself to such campaigns. Branding is more than just selling. Create dimensions to your business personality with such campaigns that you launch or support. 
  3. Set up website to have something new, informative and useful. This can be the landing point in your voice or text broadcast campaign. 
  4. Wish list survey. People do like being asked their opinion and what they think would be best included in your product or service by way of features. 
  5. Start a contest online on your social media page and then use broadcasting software to invite participation. 
  6. Reward for response. Use the broadcast software to send out text message and use a reward system for those who respond such as discounts as and when they buy at a future date. 
  7. Indirect: It is good to stay focused on your company and products. However, think of customers and your product and the related areas that can be of use to them. Send out broadcast messages relating to such indirect matters. Customers are surely going to be delighted that you care so much that you talk of things not directly connected to your sales. 

It is cheap so use it often
The broadcasting software does not cost much. You can simply use it on a pay-as-you-go basis or on premise solution. Sending out text messages is dirt cheap compared to other branding activities like advertisements. Plus, you have the added benefit of reaching out directly to each one you target. The trick to keeping alive in the target’s consciousness is to keep sending out text or voice messages all the time, even if it is just to wish them a good day. Include value in your message and a response mechanism if you wish to generate sales or just broadcast to create awareness. Staying above the horizon and shining bright is possible cheaply and effectively with broadcasting solutions. 

Source: https://hodusoftsite.wordpress.com/2020/02/28/this-is-how-you-can-spread-brand-awareness-using-broadcasting-software/


Comments

Post a Comment

Popular posts from this blog

How to Choose a HIPAA-Compliant IP PBX That Prioritizes Patient Data Security in Healthcare?

Image
  If you are in the healthcare sector then you must be knowing how important it is to protect confidential and sensitive data of patients. Failing to do so not only violates patient trust but also goes against strict guidelines by the Health Insurance Portability and Accountability Act (HIPAA). And that can mean heavy penalties. As per stats , the United States Department of Health and Human Services (HHS) issued USD four million in fines. In total, 109 million patients were affected by the breaches. That’s why healthcare providers need to do whatever it takes to ensure data security and compliance with HIPAA. Leveraging sophisticated digital communication systems such as IP PBX software can help. This article delves into the importance of choosing an IP PBX system that prioritizes patient data security and explores key considerations for healthcare organizations in making this decision. Why Data Security Is A Must in the Healthcare Sector? From medical histories to billing deta...
Read more

The Future of Business Communications: Why ISPs Need IP PBX

Image
In today’s age, Internet Service Providers (ISPs) need to provide high-speed, uninterrupted internet connection, high-speed browsing experience, a wide array of bandwidth options, and more to stay on top of their game. Nothing less will do. In such a scenario, IP PBX software enables them to scale up their operations as per their needs. ISPs need to handpick and use the right IP PBX software with sufficient extensions. This article speaks about why ISPs need the right IP PBX software. So let’s dive right in and explore more. 1. For Greater Flexibility and Scalability IP PBX solutions provide unparalleled flexibility and scalability. By using the right IP PBX software, ISPs can easily: Add or remove extensions Integrate new features Don’t have to invest extensively in hardware  Some reputable and reliable IP PBX solutions offer the ability to add unlimited extensions. That enables ISPs to add as many users (tenants) they want without compromising on quality and network speed. 2. C...
Read more

Transforming Telecom Customer Service: Reducing Wait Times with Advanced Call Center Software

Image
  How long should you make your customers wait? What is the good average wait time in the telecom sector? As a professional in the rapidly-evolving sector, you must be having these questions in your mind. Many experts opine that a business’s average wait time should be two minutes or less. But a majority of customers are unwilling to wait even for a minute. A recent study revealed that 60 percent of respondents said that they would hang up if the wait time is more than a minute. And 90 percent of the respondents said that they won’t wait for five minutes. The findings are not at all surprising. For most people, nothing can be more distressing and frustrating than waiting for even a minute or two in this fast-paced world. Some say “Time is money.” But truth be told, time is far more precious than all the wealth in the world. If money is lost, it can be earned back. But if a second is lost then that’s lost for good. Today’s organizations must keep that in mind and make sure that ...
Read more