How You Can Target Broader Audiences with SMS Broadcasting Software


Banks, Insurance, Healthcare, Travel, Retail and Education are a few of the industry segments that must constantly and consistently keep targeting more audiences to keep revenues flowing. One of the cheapest and simplest ways is to use SMS broadcasting software. Of course, there are external, third party services that allow you to use their platform to send messages but this can be expensive. Instead, it is better to have your own in-house broadcasting software. You are in total control and can target more audiences when you want and the way you want. 



Use CRM
You can buy lists of phone numbers. This is a good way to target new customers in various geographic regions. You can input this into your CRM. You can use existing customer base in your CRM. You can use your website landing page, mobile website, off web content marketing, social media and other channels to compile phone numbers. All these go into your CRM that is connected to the SMS broadcasting software. Now, you can segregate phone numbers into various geographic regions. Next, you can set up the SMS broadcasting software to send out text messages or voice messages at specific time of the day. This increases the chance of targets immediately viewing the message and responding. You can take care of other tasks while the broadcasting software does the work for you. 



Inducement
Most text messages have inducements such as special discount for responding within a specified time. This may work. However, if you wish to reach out to even more audiences, craft your text messages with inducements for recipients if they provide referrals by way of phone numbers of their contacts.  Conduct a survey and invite targets to send phone numbers of people they know in return for a reward. If it works, this is an easy way to grow your potential target customer base.



Multi-lingual SMS 
 If you plan to conduct SMS campaigns then your best bet is to use SMS broadcasting solution that has multi-lingual capability. You can send a message in English to a French speaking target but that would elicit no response. Send it in French with the help of multi-lingual conversion and your chances improve. The software you use for SMS broadcast should easily identify language from country code. 



Email
You already have email addresses of a lot of existing customers and people who have inquired. Simply get their phone numbers and start SMS with their permission, of course. 



The key to success in reaching out to broader audiences is to employ a variety of techniques and use a well-rounded SMS broadcasting solution, preferably an in-house one from Hodusoft. 

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