HoduSoft

There is a general perception that call center software is for call centers and that businesses use IP PBX. However, the lines of demarcation are blurred these days since businesses must focus on customer experience and communicate through any channel the customer chooses. That is not all. Call center software has other features that can be transplanted to business environments, making it the perfect fit. Here are five reasons to choose contact center software for your business.  1. Omnichannel communication  Single point monitoring and access for multiple channels like email, chat, SMS, voice and video plus social channels like Facebook, Instagram and Twitter are bundled into the call center software. Imagine being able to track a Facebook post, connect with the potential customer and switch lanes to voice or video chat and then send an email or SMS.  2. Conduct campaigns and surveys with ease  It becomes easier and cheaper to initiate periodic campaigns a

Banks, Insurance, Healthcare, Travel, Retail and Education are a few of the industry segments that must constantly and consistently keep targeting more audiences to keep revenues flowing. One of the cheapest and simplest ways is to use SMS broadcasting software . Of course, there are external, third party services that allow you to use their platform to send messages but this can be expensive. Instead, it is better to have your own in-house broadcasting software . You are in total control and can target more audiences when you want and the way you want.  Use CRM You can buy lists of phone numbers. This is a good way to target new customers in various geographic regions. You can input this into your CRM. You can use existing customer base in your CRM. You can use your website landing page, mobile website, off web content marketing, social media and other channels to compile phone numbers. All these go into your CRM that is connected to the SMS broadcasti