How Social Media Channels In Contact Center Software Help to Enhanced Customer Experience
Customer satisfaction occupies center stage. Call centers need to adapt to changing trends to delight customers. Social media has emerged as one of the largest and the most powerful channels of communication as well as interaction. If a call center does not have social media channel integration in its contact center software, it should do so promptly if an enhanced customer experience is its priority. Social media integration in contact center software can help drive better experience. Consider it from different perspectives. Worldview The world is social. According to statistics there are 300 million Twitter users of whom 49% do raise an issue on this channel and expect companies to follow it up. 83% tweeters welcomed responses to their grouses or queries. 32% of the 800 million Facebook users follow a brand here and 50% users who follow a brand are likely to buy it. Over 67% of businesses are active on social media. Just about anyone uses social media these da...