How Broadcasting Software Proves Immensely Beneficial in Promoting Local Business


There are categories of local businesses where going online is of little use. Restaurants, grocery sellers, repair services and even florists will focus on local clientele. They want people to walk in through their doors rather than go online. Like any other business they need to market their services in order to get customers. Local paper ads and local TV spots are quite expensive and not worth considering from the ROI perspective. The most effective solution in this situation is for local businesses to use bulk message broadcasting system and reach out to thousands of local customers to promote and sell. If you operate a local business this is how and all you can do with the right broadcasting software.



Features in brief
Unlike bulk SMS software that lets you use only SMS facility, this broadcasting software has more features and facilities. It has built in IVR you can use in conjunction with the text or voice message you will send. You can broadcast voice calls to select group of targets you choose from your database. The software is easy to use with an intuitive dashboard that permits you to set up campaigns and manage leads as they pour in. You can define parameters to transfer such incoming calls to the IVR, to a recorder or to your mobile number. Set it up, click a button and thousands of messages go out in just a few seconds. You can even schedule such outgoing text or voice broadcasts. Practically everyone has a mobile device and they have it with them at all times so you are sure that your message is read within seconds. Include a phone number to let them respond. 



Let everyone know about your business 
Think of paper ads or TV ads. How many will notice it and respond? You spend a lot and get far less in return. Now use the broadcasting software to send out your offers to thousands in your city. You can be sure everyone has received the message and it is read by at least 98% of the recipients within minutes. Some may store the message for later action and some may respond immediately by phone. You know that people now know about and, if not today, then tomorrow they are going to drop in. 



Promote special offers 
There are festivals and seasons going on all the time. You can take advantage of such opportunities by releasing a blast of text or voice messages and draw in hundreds of buyers to your store. Just make sure to craft messages that lure. The best thing about voice or text broadcasts is the speed and that you create opt in facility so your messages are always welcome. Send out product information, new additions to your services and launch competitions with prizes. The bulk message broadcasting system lets you do so much so why let it sit idle? Use it everyday. Just to keep in touch and build relationship. 



Carry out surveys
Program the IVR to conduct survey and sit back. It will send out voice calls and collect responses that can be analyzed by you to add new products, discard ones that do not sell and generally align your service delivery with expectations of customers in your city. Know what they want, supply it and prosper. 



Get Hodusoft’s broadcasting software and get going. You will be surprised at the dramatic increase in business and profits.


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