Why Do Banks & Insurance Companies Need Omnichannel Customer Support?
With almost everyone owning a smartphone, a majority of people prefer to interact with brands across various channels other than voice calls. It could be live chats, text messages, instant messages, emails, video conferencing, social media, and more. In such a scenario, businesses including banks and insurance companies of all types and sizes must equip themselves to handle customer communication across channels. This article answers the question "why banks and insurance companies need omnichannel customer support?" So, without further ado let's dive deep into the topic and learn more. Read on and thank us later. 1. To Deliver Exceptional CX It should come as no surprise to know that omnichannel customer support enhances the overall customer experience (CX). To highlight the importance of omnichannel support in the context of the banking and insurance sector, let's discuss a scenario. A customer may start a query about a loan or insurance policy over email, contin...