Measuring Success: Key Metrics to Track with Contact Center Software for Improved CX
Legendary American author Seth Godin famously said, “A useful metric is both accurate and aligned with your goals. Don’t measure anything unless the data helps you make a better decision or change your actions.” Businesses that leverage sophisticated contact center software have the power to do just that. They not only can keep an eye on a wide range of key metrics in real-time but also can do whatever is needed to change outcomes. Here are some key metrics that high-quality contact center software can help businesses to enhance their customer experience (CX). 1. First Contact Resolution (FCR) As the name suggests, FCR measures the percentage of customer inquiries or issues resolved during the first interaction with the contact center. The higher the FCR rate, the higher is the customer satisfaction rate. A study by SQM Group found every follow-up call reduces customer satisfaction by 15 percent. Even though the industry standard for a good FCR rate is between 70...